Charley Holland presents a series of videos for promo producers,
ingeniously disguised as tips and information for people who want to make a living in TV promo production.

This installment covers the absolute basics.

Learn, or remind yourself about:
• Definition of TV promos and entertainment promotion.
• Core skills.
• Why you would even want to be a promo producer!

Experienced promo producers can also use this episode to explain to friends and family just exactly what the hell it is you do for a living.

Outlines the basic, best practice promo production process
from allocation to final analysis.

Whilst designed for beginners, experienced promo producers will also appreciate the analysis of what is lacking in their personal or company production process.

In this action-packed installment:
• what you’ll need to become a promo producer.
• the one thing you should know before you start.

And to conclude our broadcast day:
• the best way to bust into the business.
• a television video editing primer.
• a promo editing shortcut.

Since I recorded this, Apple has discontinued Final Cut Express and replaced Final Cut Pro with Final Cut Pro X. This latest version of the software incorporates a completely new editing methodology which is not industry standard... yet.

It used to be an easy transition from Final Cut Express to Pro.
And a reasonably easy transition to Avid.
The jump from Final Cut Pro X to Avid, or the current industry standard (albeit, older) version of Final Cut is now substantial.

On the plus side, Pro X is still very affordable.
If you are involved in an accredited educational institution you can get your hands on the Avid Media Composer for US$295.