I worked and trained as a TV promo producer at the Seven and Nine Networks in Australia.
In 1995 I was part of the launch of subscription TV in Australia.
Over the next 9 years my promo producer training course was developed, implemented, and refined; while working as the head of promos for TV-1
and as the creative director for Showtime Australia.
In 2004 I started my own consultancy business working for various creative clients including Foxtel, ABC, Nine, Young & Rubicam.
I also began speaking at Promax conferences internationally;
and was soon delivering my TV training seminars to companies at home and abroad.
In 2007 I helped launch the premium drama-series channel Showcase.
Since 2009 I have been developing innovative forms of entertainment promotion that go beyond the standard, 30 second TVC.
In 2012 I re-worked my TV training seminars from the ground up to bring my knowledge and expertise in communication, branding and storytelling to the wider world of companies and businesses everywhere.
training and seminar clients
Australian Broadcasting Corporation,
ESPN International Connecticut
Premiere Germany Munich
Hitradio Ö3 Vienna
RTL Netherlands Hilversum 2008
Sky Television Italia Milan
Fox Channels Italy Rome
RTL Netherlands Hilversum 2012.
promax conference appearances
New York 2007
New York 2008